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SWOT analysis

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is perfect for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization.

Internal Factors

  • Financial resources, such as funding, sources of income, loans and investment opportunities.
  • Physical resources, such as real estate, facilities, machines and equipment.
  • Human resources, such as employees and management.
  • Access to third-party resources, trademarks, patents and copyrights. 

 

External Factors 

  • Relationships with investor, banks, suppliers and partners
  • Economic trends, such as local, national and international financial trends
  • Markets, like new products, services and technology
  • Political environment and regulations
  • Environmental and economic regulations